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NetEase ( NTES) pushed the Internet industry higher today making it today's featured internet winner. The industry as a whole closed the day up 0.7%. By the end of trading, NetEase rose $3.13 (4.8%) to $68.13 on heavy volume. Throughout the day, 1,182,443 shares of NetEase exchanged hands as compared to its average daily volume of 784,600 shares. The stock ranged in a price between $65.01-$68.19 after having opened the day at $65.40 as compared to the previous trading day's close of $65.00. Other companies within the Internet industry that increased today were: Bitauto Holdings ( BITA), up 8.0%, Borderfree ( BRDR), up 6.0%, Demand Media ( DMD), up 6.0% and LiveDeal ( LIVE), up 4.3%.

NetEase, Inc., through its subsidiaries, engages in online games, Internet portal, e-mail, and wireless value-added services businesses in China. The company operates through three segments: Online Game Services; Advertising Services; and E-mail, Wireless Value-added Services, and Others. NetEase has a market cap of $8.6 billion and is part of the technology sector. Shares are down 17.3% year to date as of the close of trading on Thursday. Currently there are 6 analysts that rate NetEase a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates NetEase as a buy. The company's strengths can be seen in multiple areas, such as its increase in stock price during the past year, impressive record of earnings per share growth, compelling growth in net income, revenue growth and largely solid financial position with reasonable debt levels by most measures. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Taomee Holdings ( TAOM), down 4.2%, Ultimate Software Group ( ULTI), down 3.4%, QuinStreet ( QNST), down 3.0% and LookSmart ( LOOK), down 2.7% , were all laggards within the internet industry with Shutterfly ( SFLY) being today's internet industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).

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