NEW YORK (TheStreet) -- Zillow Inc. (Z) is up 4.8% to $89.99 in market trading Friday.
The real estate database company continues to experience gains today after CEO Spencer Rascoff was interviewed by Bloomberg yesterday where he announced the roll out of its new mobile app for StreetEasy.com.
StreetEasy is the New York property listing site Zillow acquired last August for $50 million.
Zillow plans to relaunch StreetEasy for iPhone and add aps for Android and iPad mobile devices later this year. The company expects its tech background to play a roll in making a serviceable app.
"We're a software company, not a brokerage," Rascoff said. "Our technology expertise is truly differentiated in mobile. It's very, very difficult for a company that's not a technology company to build great mobile apps."
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TheStreet Ratings team rates ZILLOW INC as a Sell with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:
"We rate ZILLOW INC (Z) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been an overall disappointing return on equity."
Highlights from the analysis by TheStreet Ratings Team goes as follows: