Shares of McDonald's were gaining 0.5% to $96.62.
For the two weeks participating McDonald's locations will offer a free small McCafe coffee while the fast food restaurant offers breakfast items. During the campaign some high-traffic locations will also have special events that include live musical performances and "spontaneous comedy experiences."
The campaign is likely in response to Taco Bell's (YUM) recent breakfast push. Taco Bell offers coffee as aprt of its breakfast menu, but the company is working on bringing premium coffee to more locations.
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TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation:
"We rate MCDONALD'S CORP (MCD) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations, growth in earnings per share, increase in net income and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself."
Highlights from the analysis by TheStreet Ratings Team goes as follows: