Activision Blizzard Inc. (ATVI): Today's Featured Computer Software & Services Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Activision Blizzard ( ATVI) pushed the Computer Software & Services industry lower today making it today's featured Computer Software & Services laggard. The industry as a whole closed the day down 0.5%. By the end of trading, Activision Blizzard fell $0.34 (-1.6%) to $20.25 on average volume. Throughout the day, 6,842,057 shares of Activision Blizzard exchanged hands as compared to its average daily volume of 7,129,100 shares. The stock ranged in price between $20.06-$20.90 after having opened the day at $20.90 as compared to the previous trading day's close of $20.59. Other companies within the Computer Software & Services industry that declined today were: Bridgeline Digital ( BLIN), down 10.2%, 21Vianet Group ( VNET), down 7.2%, Sungy Mobile Ltd ADR ( GOMO), down 7.1% and RingCentral ( RNG), down 5.9%.

Activision Blizzard, Inc. publishes online, personal computer (PC), video game console, handheld, mobile, and tablet games. The company operates through three segments: Activision, Blizzard, and Distribution. Activision Blizzard has a market cap of $14.7 billion and is part of the technology sector. Shares are up 15.5% year to date as of the close of trading on Wednesday. Currently there are 17 analysts that rate Activision Blizzard a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Activision Blizzard as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Unwired Planet ( UPIP), up 20.1%, SuperCom ( SPCB), up 5.2%, Simulations Plus ( SLP), up 4.6% and Ellie Mae ( ELLI), up 4.5% , were all gainers within the computer software & services industry with Salesforce.com ( CRM) being today's featured computer software & services industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the computer software & services industry could consider iShares S&P NA Tech Software Idx ( IGV) while those bearish on the computer software & services industry could consider ProShares Ultra Short Technology ( REW).

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