- Vendors improved how they articulate products, services and strategies for big data, improving buyer confidence.
- Big data products/services themselves continue to mature, fueling further adoption.
- Increase in partnerships and reseller agreements
IBM clients will be able to take advantage of Watson, its artificial intelligence program with cognitive capabilities, to help track customer behavior patterns and meet regulatory requirements.
It increasingly seems as if Twitter is more focused on better appealing to its core users than gaining new converts. That will only get it so far.