NEW YORK (TheStreet) -- Twitter (TWTR) shares rose in premarket trading on Thursday, lifted by the company's announcement of expanded photo options and media reports that the micro-blogging site will launch a new music strategy.
Shares of Twitter gained 0.83% to $44.80 before market open.
In a blog post late Wednesday, Twitter said that it wants to make photo sharing easier to connect to friends. Taking a leaf from Facebook's (FB) book, Twitter is offering the ability to tag up to 10 people in a photo. The micro-blogging site is also expanding the number of photos that can be placed in a tweet from one to four.
"The ability to upload multiple photos is starting to roll out today on iPhone, and is coming soon to Android and twitter.com," wrote Twitter Software Engineer Cesar Puerta, in the blog post. "Whether you're on iPhone, Android or twitter.com, you can view Tweets with multiple photos."
Puerta also described the new tagging feature as a way to make conversations around photos "fun and easy." Tagging, he added, doesn't affect the character count in the Tweet, so even if 10 people are tagged, a user will still have 140 characters at his or her disposal.
While the company's photo efforts have been grabbing the headlines, media reports are also swirling around its music strategy.