If Apple Needs Netflix, Tim Cook Needs a Clue

NEW YORK (TheStreet) -- Either The Wall Street Journal stinks or there's veracity to their reporting that Apple (AAPL) is in talks with Comcast (CMSA) to do something that involves "content."

TheStreet's Richard Saintvilus lays out what's apparently happening between Apple and Comcast in our number one article from Wednesday. Saintvilus also argues -- with the most inanity I have seen from him to date -- that Apple should buy Netflix (NFLX).

Here's another link to his article. If you can figure out his rationale for an Apple takeover of Netflix, please clue me in because I just don't get it.

But there's something that would be far more troublesome than The Saint's apparent cluelessness here. Could Tim Cook be dense enough to believe that Apple needs a relationship with Comcast or lame access to some mysterious content to maintain and further its dominance?

You can say it every which way to the weekend, but it doesn't get through people's heads ...

There's no good reason for Apple to get involved in the content game. It's complicated. It's expensive. It's a pain in the butt. And there's not enough of a payoff, relative to what Apple's used to, to make all the time and aggravation worthwhile.

If Apple makes a serious move into content -- beyond what it already does in the iTunes and App Stores -- there must be something seriously wrong with the company's core hardware business.

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