NEW YORK (TheStreet) -- AOL (AOL) rose 3.86 % to $43.88 at 1:29 p.m. on Wednesday after the company unveiled its plan for ONE, a global programmatic advertising platform for brands, agencies and publishers.
AOL Chairman and CEO Tim Armstrong and AOL Platforms CEO Bob Lord unveiled the idea during a keynote presentation at ad:tech San Francisco 2014. The two revealed their vision of advertising's future as an open place where all parties benefit from a platform-driven industry.
Global CEO of IPG Mediabrands Matt Seiler joined the two AOL executives on stage to announce the company's plans to act as the charter agency network partner for ONE as it pursues its commitment to fully automating half of its media investments by 2016.
TheStreet Ratings team rates AOL INC as a "buy" with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate AOL INC (AOL) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."