Herbalife (NYSE: HLF), a leading global nutrition company, unveiled a new website today designed to highlight, in their own words, the positive impact Herbalife has had on the lives of the company’s members and customers. The site also addresses misperceptions that have been put into the market about its business model. The website, iamherbalife.com, chronicles hundreds of real life stories of people from across the United States whose lives have been improved through Herbalife’s products or the opportunity for financial empowerment. The website also features detailed information about Herbalife’s industry-leading customer protections, including its “Gold Standard” guarantees:
- Clear, accurate and timely disclosures to prospective members regarding potential income-generating opportunities;
- No minimum purchases and low entrance cost;
- Fully-refundable 90-day money back guarantee for the entrance cost if membership is resigned for any reason;
- 100% refund guarantee plus shipping costs for return of all unsold product purchased in prior 12 months upon termination of membership; and
- Written acknowledgement of these 100% money back guarantees.