Apple should pursue exclusive digital rights for the Star Wars films, which are yet to be released in a digital platformApple Inc. ( AAPL) is in talks with Comcast Corporation ( CMCSA) ( CMCSK) to partner for a streaming TV service using Apple’s set-top box, reports The Wall Street Journal. The iPhone maker has, for years, been trying to reinvent the television industry. The company has been exploring several avenues in TV industry. But so far Apple has been unable to find a business model that cable providers and media companies find appealing. Apple Inc. ( AAPL) wants to allow users to stream live and on-demand programming, as well as digital video recordings in the cloud. The talks with Comcast Corporation ( CMCSA) ( CMCSK) are still in early stages, but it’s a strong indication that Apple will offer consumers the best incentive to cancel the cable, says Jason Lynch of Quartz. Many consumers havesaid that they will ditch cable service, but very few of them do so. That’s why Tim Cook needs to go beyond the crowd of everyday offerings to make a splash. Here are a fewways Apple can make its service better than Netflix, Inc. ( NFLX).