Why Apple (AAPL) Is Up Today

NEW YORK (TheStreet) -- Apple  (AAPL) climbed 0.75% to $536.86 at 11:54 a.m. on Monday amid reports that the tech giant is in talks with Comcast  (CMCSA), the largest U.S. cable provider, about a joint streaming television service that would use an Apple set-top box.

Under the proposed arrangement, Comcast would provide special treatment on its service to ensure that the streaming content would not suffer from other Web traffic, according to The Wall Street Journal. Apple would allow users to stream live and on-demand content stored in the cloud.

WATCH: Apple Talks Streaming TV Service with Comast Using Set-Top Box

If it comes to fruition, then the deal would mark a significant new level of cooperation between cable and tech companies. Comcast signed an agreement with Netflix NFLX last month to ensure the service's content streams more quickly for Comcast customers.

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TheStreet Ratings team rates APPLE INC as a "buy" with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:

"We rate APPLE INC (AAPL) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, increase in stock price during the past year, expanding profit margins and growth in earnings per share. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

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