PITTSBURGH, March 24, 2014 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line omni-channel sporting goods retailer, invites the community of Wauwatosa, Wisconsin to their three-day grand opening. The celebration runs Friday, April 4 through Sunday, April 6 at the retailer's new Mayfair Collections location (11500 West Burleigh Street). Special extended store hours will be in effect all weekend. Store opens at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday. Throughout the weekend, DICK'S will host a variety of giveaways, including a free Under Armour Tech™ T-shirt for the first 100 people in line on Friday and a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Saturday and Sunday. Guests who get in line early will receive their unique combination for a chance to open the DICK'S Sporting Goods Gift Locker at 7:45 a.m. on Friday and Saturday and 8:45 a.m. on Sunday.* On Sunday, University of Wisconsin-Madison alumni and former NFL running back Ron Dayne will make an in-store appearance from 12:30 p.m. to 2:30 p.m.** Dayne set the University of Wisconsin-Madison college record for career rushing yards and was awarded the 1999 Heisman Trophy before being selected by the New York Giants in the 2000 NFL Draft. "We're excited to be joining Wauwatosa with the opening of our newest location," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We look forward to offering the finest quality products and highest level of customer service to the Wauwatosa community." The new location will be the retailer's 8th store in the state of Wisconsin and its 562nd nationwide. The new store will offer over 40 in-store services performed by DICK'S certified PROS in sports and outdoor specialties such as golf, bike, fishing and team sports. Visit www.DICKS.com/Wauwatosa for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.