PITTSBURGH, March 24, 2014 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line omni-channel sporting goods retailer, invites the community of Daly City, California to their three-day grand opening. The celebration runs Friday, April 4 through Sunday, April 6 at the retailer's new Serramonte Mall location (64 Serramonte Center). Special extended store hours will be in effect all weekend. Store opens at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday. Throughout the weekend, DICK'S will host a variety of giveaways, including a free Under Armour Tech™ T-shirt for the first 100 people in line on Friday and a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Saturday and Sunday. Guests who get in line early will receive their unique combination for a chance to open the DICK'S Sporting Goods Gift Locker at 7:45 a.m. on Friday and Saturday and 8:45 a.m. on Sunday.* On Saturday, San Francisco running back Frank Gore will make an in-store appearance from 1:00 p.m. to 3:00 p.m.** During his eight-year career with the San Francisco 49ers, Gore has been selected to five Pro Bowls and is the 49ers all-time leader in rushing touchdowns. "We look forward to opening our new DICK'S Sporting Goods in Daly City and becoming part of the community," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We want to serve athletes of all ages in Daly City by providing the equipment they need to help them excel." The new location will be the retailer's 33rd store in the state of California and its 563rd nationwide. The new store will offer over 40 in-store services performed by DICK'S certified PROS in sports and outdoor specialties such as golf, bike, fishing and team sports. Visit www.DICKS.com/DalyCity for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.