Steven Madden Ltd (SHOO): Today's Featured Consumer Non-Durables Winner

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Steven Madden ( SHOO) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.1%. By the end of trading, Steven Madden rose $0.40 (1.1%) to $36.50 on average volume. Throughout the day, 556,868 shares of Steven Madden exchanged hands as compared to its average daily volume of 698,800 shares. The stock ranged in a price between $35.92-$36.92 after having opened the day at $36.13 as compared to the previous trading day's close of $36.10. Other companies within the Consumer Non-Durables industry that increased today were: STR Holdings ( STRI), up 13.6%, Swisher Hygiene ( SWSH), up 7.2%, Xerium Technologies ( XRM), up 6.7% and Northern Technologies International ( NTIC), up 5.2%.

Steven Madden, Ltd., together with its subsidiaries, designs, sources, markets, and sells fashion-forward name brand and private label footwear for women, men, and children. Steven Madden has a market cap of $2.4 billion and is part of the consumer goods sector. Shares are down 1.3% year to date as of the close of trading on Thursday. Currently there are 3 analysts that rate Steven Madden a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Steven Madden as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Orchids Paper Products Company ( TIS), down 11.9%, Sequential Brands Group ( SQBG), down 9.1%, Vince ( VNCE), down 6.8% and Coldwater Creek ( CWTR), down 5.2% , were all laggards within the consumer non-durables industry with Estee Lauder Cos ( EL) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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