Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading entertainment, digital cinema and 3-D motion picture exhibitor, today announced its “ Popcorn Madness” Concession promotion in support of the men’s 2014 NCAA Tournament. Carmike Cinemas is celebrating March Madness with our loyal Carmike Rewards Members as teams of the NCAA Tournament entertain the country with the very best in college basketball. Carmike Cinemas will pre-announce to our rewards members specific Cinderella teams to upset the favorites during each round of the tournament. Should any pre-selected team win their game, Carmike Cinemas will offer a free small popcorn to each rewards member. Loyal guests without a Carmike Rewards Card are encouraged to sign up and join the celebration quickly at www.carmikerewards.com. The men’s 2014 NCAA Tournament has already received unprecedented excitement by fans nationwide and Carmike Cinemas looks forward to cheering on the unpredictable victories of our college athletes as they pursue the road to the Final Four. During this exciting competition, Carmike encourages loyal guests to join in the celebration with “ Popcorn Madness”. This is an exciting promotion and Carmike is proud to enrich their guests’ experience with incredible offers as they settle in for an immersive experience at their favorite Carmike theatre. As a growing circuit, Carmike will continue to bring an exceptional experience to cinemagoers, while providing guests with the best quality and value at the concession stand. Carmike President and CEO David Passman stated, “Carmike is thrilled to offer this promotion to our loyal guests during the 2014 NCAA Tournament. We are proud to join Carmike Rewards members in rooting for our finest collegiate athletes as they compete in this extraordinarily unpredictable tournament. During March Madness, we are confident that our audiences will enjoy continued value through this promotional special. This week, we look forward to taking part in celebrating victories and encourage our loyal Carmike Rewards guests to enjoy the ‘ Popcorn Madness’ at their favorite Carmike Cinema,” concluded Mr. Passman. About Carmike Cinemas ( www.carmike.com ) Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. The Company has 251 theatres with 2,654 screens in 37 states. The circuit includes 37 premium large format auditoriums featuring state-of-the-art technology and luxurious seating, including 22 "BigDs," 13 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain," Carmike's primary focus is mid-sized communities.
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