Oracle Should Buy Salesforce.com Now

NEW YORK (TheStreet) -- Once again, Oracle (ORCL) missed analysts' earnings estimates, a development that usually sends stocks relling. But not Oracle -- that doesn't even count as news.

Fact is, Oracle's time is evaporating in the cloud. It has a destination, it has a strategy, the company has lots of customers and products, but if we don't get some positive news soon, analysts may give it up as lost and move on. Oracle shares traded mid-morning at $38.47.

Today's Oracle was born from its acquisition of Sun Microsystems in 2010. It sells hardware tied to its database software. With so many key corporate applications tied to that database software, Oracle has a huge captive customer base.

Over the last few years, Oracle has been trying to adapt that software to cloud technology, and turn that hardware into a data center system competitive with Amazon.Com (AMZN), Google (GOOG) and Microsoft (MSFT).

It has actually done fairly well. One of its key customers, Salesforce.com (CRM), is still considered a major cloud player by market researchers IDC.

Some analysts, like research director Evan Quinn of Electronic Management Associates, continue to believe Oracle can manage the cloud transition on its own. Most of its cloud migration initiatives are succeeding, he writes, with its biggest miss being its cloud marketplace, bringing in other companies to grow with it as their private cloud vendor.

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