Krispy Kreme, a global retailer of sweet treats has launched a new online newsroom on its newly enhanced website at www.krispykreme.com. The new online newsroom is designed to provide a user-friendly tool for journalists and bloggers to access up to date content and multimedia resources for broadcast, print and online coverage featuring Krispy Kreme news, shops and products. “Our goal is to provide an easily accessible and readily available resource to media and blog outlets that is as vibrant, robust and joyful as our brand,” explains Lafeea Watson, PR and Media Manager for Krispy Kreme. The Krispy Kreme online newsroom, found at http://hotnews.krispykreme.com, provides journalists with a one-stop-shop for corporate and new product press releases, photos, logos and broll video, as well as links to investor relations, news about Krispy Kreme and downloadable speaker bios and photos. While on the site, members of the media can download or request high-resolution images of Krispy Kreme’s signature doughnut and beverage products, team members and historical imagery and get the latest news on upcoming and archived Krispy Kreme events. Requests for information and media interviews can be sent to Krispy Kreme media managers directly from the newsroom and media may sign up to receive updates via e-mail, SMS alerts, and RSS feeds. About Krispy Kreme Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 800 locations in more than 20 countries around the world. Connect with Krispy Kreme at www.krispykreme.com.