Updated from 10:58 am EST to include pricing information.
Google announced that it is launching Chromecast in 11 more countries -- Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden and the U.K., according to a March 18 blog post by Mario Queiroz, Google's vice president of product management for Chromecast.
Chromecast will be sold for about $50 U.S. dollars in the U.K. and Europe and about $35 U.S. dollars in Canada, according to a Google spokeswoman. Google Chromecast is currently on sale in the U.S. for $35.
Google first launched Chromecast in July 2013.
News that Google was gearing up to begin selling Chromecast internationally was reported last week after Google's SVP of Androids, Apps and Chrome, Sundar Pichai, shared the information during a keynote speech at South by Southwest (SXSW) in Austin, Texas.
Google has not given a specific number on how many of the USB flash-like devices it has sold, but has said that sales are in the "millions." In contrast, Apple (AAPL), with its industry leading Apple TV, has become more than a hobby, which it was referred to as by former CEO Steve Jobs and current CEO Timothy D. Cook. At Apple's latest shareholder meeting, Cook noted Apple TV generated more than $1 billion in yearly revenue for the Cupertino, Calif.-based Apple.
Google is selling Chromecast internationally through Amazon, Google Play, Currys PC World, Elkjop, FNAC, Saturn, Media Markt and other retailers, according to the blog.The company is also working with local providers in said countries to add more content in addition to apps like YouTube, Google Play Movies, Google Play Music and Netflix (NFLX).
Google's first round of localized apps include: BBC iPlayer in the U.K.; France TV Pluzz and SFR TV in France with CANALPLAY coming soon; and Watchever in Germany with Maxdome coming soon, the blog says.
Queiroz also writes that Google recently opened up Chromecast to developers "and in a few short weeks more than 3,000 developers worldwide have signed up to bring their apps and websites to Chromecast," giving consumers "more TV shows, movies, videos, sports, music and games to choose from."
Earlier this month, Roku launched the Roku Streaming Stick device for $49.99, which competes directly with Chromecast. The device will be officially available in April.