Channel partners now have new ways to drive revenue and strengthen client relationships with Xerox’s (NYSE:XRX) Personalized Application Builder and enhanced Global Partner Program. “We’re bringing solutions and services to our channel partners with speed and efficiency so they can capture a piece of the significant SMB document management market opportunity,” said Douraid Zaghouani, president, Channel Partner Operations, Xerox. “Our mission is to help partners expand their profitable revenue by connecting Xerox technology and services to their unique solutions so they can help their customers simplify everyday business processes.” Personalized Application Builder The Personalized Application Builder is a set of tools, training and marketing resources that enables partners to personalize solutions to meet their customers’ unique requirements – and then differentiate themselves by branding the solution under their own name. Unlike other vendors, the versatility of Xerox’s program lets partners create personalized solutions ranging from office and managed print services (MPS), to production – giving them room to grow. Suitable for all IT and document management infrastructures, the Personalized Application Builder tools include Xerox App Studio, as well as Software Developer Kits for MPS, FreeFlow® (workflow software) and Extensible Interface Platform. Partners can build their own or work with Xerox’s authorized developer network to create solutions on their behalf. “With Xerox’s Application Builder program we can increase our value to existing clients and gain new customers by delivering personalized solutions,” said Gunnar Fransson, CEO, xllnc. “The applications help us achieve credibility as an IT and MPS provider, allowing us to secure a larger share of our customers’ IT budget.” Enhanced Global Partner Program Xerox is also enhancing its Partner Program to offer a more global, consistent experience – delivering a 30 percent increase in benefits for partners.