And that got me thinking about the way large corporations respond (or not) to events that impact them.
Earlier this year I was somewhat surprised to see Apple (AAPL) react, presumably, in direct response to my work by placing air quality sensors in its Santa Monica store to determine the cause of a smell that initially reeked of body odor, but later took on something closer to a chemical smell.
I was in the same Apple Store over the weekend. I'm happy to report it smells great. Or, more accurately, it doesn't smell like anything. I have repeatedly asked Apple for details on the situation, but have not received a reply.
Anyhow, I was told by a person with considerable knowledge of Apple's inner workings that there's no doubt "heads would roll in Cupertino" in response to my reporting on the smell that, for a time and at times, seemed to overtake one of the company's flagship locations. Apple Santa Monica has been known to generate a million dollars a day in sales.
I'd love to be a fly on the wall, a tap on the telephone or an NSA email spy to intercept communications between Apple and Walmart. Because I have to assume if "heads would roll" over BO, shouldn't they explode in relation to something seemingly more important?