SAN MATEO, Calif., March 17, 2014 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced new customer wins and strong momentum among outdoor retailers, manufacturers and distributors turning to the NetSuite cloud to improve their business efficiency and sales performance. Transforming into agile enterprises with swift execution and customer focus, outdoor and fitness product companies are more competitive with larger merchants that have greater economies of scale by using NetSuite's integrated cloud business management solution for ERP, inventory and order management, CRM, ecommerce and more. For more information on how NetSuite helps outdoor retailers, manufacturers and distributors, please visit www.netsuite.com/outdoorretail. These innovative merchants are taking advantage of double-digit growth in the outdoor and fitness markets with new capacity to rapidly develop and launch products while expanding sales scope across B2B and B2C channels and across multiple countries. For example, the Outdoor Industry Association reports that U.S. sales of outdoor equipment and apparel increased 10.2 percent in December 2013 over the previous year, reaching nearly $2.4 billion. Steady growth is expected in 2014 and beyond as more people engage in active, healthy lifestyles and an enjoyment of the outdoors. With NetSuite's unified software platform, outdoor and fitness merchants are eliminating disconnected on-premise applications to improve operational and financial efficiency and visibility. These customers report dramatic decreases in manual administrative work and delays, and new abilities to monitor and guide the business through key metrics based on real-time data. Realizing savings in greater productivity and the elimination of in-house IT infrastructure, NetSuite outdoor and fitness customers are focusing their resources on product innovation, expansion of channels and territories, and customer-focused sales and service in both wholesale and direct-to-consumer markets. As a result, many report steady double-digit growth and winning new business with large retailers such as REI, Dick's Sporting Goods and Bass Pro Shops, often utilizing EDI solutions from NetSuite SuiteCloud Developer Network (SDN) partners to streamline transactions with chains. Real-time inventory management capabilities in NetSuite enable outdoor and fitness customers to optimize stock, reduce carrying costs and scale to periods of peak demand, while NetSuite SuiteCommerce gives them a fast, interactive ecommerce storefront to build their brands and drive direct-to-consumer sales.