ESPN Reshuffles Popular Brands

NEW YORK (TheStreet) -- The Disney  (DIS)-owned ESPN news division is reshuffling three of its most successful brands and bringing them under one umbrella. Under the structure, newly appointed Marie Donoghue will oversee ESPN Films, Bill Simmon's Grantland and Nate Silver's FiveThirtyEight blog.

This news follows reports earlier this week that Disney had reached a deal with Dish Network to give the satellite TV provider Internet streaming rights. The deal provides an avenue for Dish to create the first on-demand Internet streaming network by allowing it to stream Disney owned content over the internet.

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ESPN is seen as one of the "must have" channels in cable and satellite packages and the deal with Dish Network marks the first time that a U.S. pay-TV provider was given latitude by a media company to offer its content over the Internet to mobile, laptops and tablet devices.

Grantland and ESPN Films are two of ESPN's most recognizable divisions. Nate Silver's FiveThirtyEight blog received immense recognition after he successfully predicted the winner of 49 out of 50 states in the 2008 Presidential election and followed up with a perfect 50 for 50 in the 2012 election. FiveThirtyEight was brought to ESPN last July.

Disney was up 0.3% to $80.19 at 12:22 p.m. EST.

TheStreet Ratings team rates DISNEY (WALT) CO as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:

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