AMC Ready to Rock 'n' Roll With KISS Reality Show

NEW YORK (TheStreet) -- Are you ready to rock and roll all night? Are you ready for Detroit Rock City attitude?

Well, ready or not, get ready to shout it out loud for KISS.

Okay, maybe KISS is no longer the hottest band in the world, but AMC Networks (AMCX) is centering a reality show around two of its founding members, Gene Simmons and Paul Stanley.

The former lead singer and guitarist for the will star in an untitled reality show focusing on the duo's ownership of Arena Football League team Los Angeles KISS. For AMC, this marks another trip into reality television, which continues to diversify the company.

The new reality show on AMC will focus on the new Los Angeles KISS. The arena team will be the only professional football team in Los Angeles, playing its home games at the Honda Center. The team will also play its games on a unique black field, with the famous KISS band logo prominent in the end zones and on the 50-yard line.

The reality show will center on Stanley, Simmons, and longtime KISS band manager Doc McGhee. The show will give viewers a peak at the behind the scenes at the decisions professional sports owners make and how the Arena Football League operates. AMC has ordered 10 episodes of the show to show off the first season of the KISS in the league.

The KISS football team's home opener is on April 5. The team will see prominent placement on national television during its first season, which could help boost television ratings of the Arena Football League. CBS (CBS) will air KISS games on April 5, April 19, May 17, and July 19. ESPN, a unit of Disney (DIS), will air the KISS games taking place on May 4 and June 28. The KISS play a total of 10 games during the regular season and will see more than half on national television.

Out of the 14 teams in the Arena Football League, the Los Angeles KISS will likely be one of the most followed during the 2014-2015 season. Not only is it the only football team of any kind in Los Angeles, it will have the publicity of the reality show and the team is offering a free concert to season ticket holders this season. Plus there's the cache of having members of one of the most followed bands in America as owners.

For Gene Simmons, this marks his second foray into reality television. For seven seasons, A&E aired Gene Simmons Family Jewels, a reality show of the rock star's personal life and family. The show ended recently after 160 episodes on A&E. The show didn't boast record breaking viewership numbers but managed to stay on the air.

AMC continues to expand past its original programming with reality shows about a comic book shop (Comic Book Men), arm wrestling (Game of Arms) and men who don't read directions (Owner's Manual).

While investors continue to send AMC shares to new 52-week highs on the success of The Walking Dead, don't underestimate the power of reality television.One of AMC's strongest shows, Mad Men, comes to an end after the next season. The network has greenlit a spinoff of The Walking Dead, but that won't be enough.

It's going to need more more programming, including reality shows.

So get your love gun ready -- here comes KISS.

At the time of publication the author had no position in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

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