The San Francisco-based social gaming company launched a new Hit It Rich! Casino Slots game featuring Ted, the obnoxious talking stuffed animal in the 2012 movie with the same name.
The movie stars Mark Wahlberg, Mila Kunis and featured Seth MacFarlane as the voice of "Ted."
"With beautiful artwork, authentic sounds and core slots gameplay, Hit It Rich! Ted blends the beloved Ted brand with slots gameplay that mirrors what players see on the casino floor," Zynga explains. "Your play is enhanced by head-to-head challenges, bonus games, social gifting with friends, and the chance to unveil and watch real clips from Ted."
Hit It Rich! Ted is the latest entertainment brand to join Zynga's suite of free-to-play social slots games, including Duck Dynasty, The Wizard of Oz, The Terminator and Sex and the City, among others. Beside the Hit It Rich! Series, Zynga also has Zynga Poker and Riches of Olympus as part of its casino suite of games.
Zynga's most famous game is arguably FarmVille, which it launched for the PC in 2009. FarmVille was extremely popular with users until mobile games took over and competitors like King Digital Entertainment, the maker of Candy Crush Saga came in. Zynga is reportedly set to re-launch FarmVille optimized for mobile devices, as it looks to shift toward mobile gaming, according to an article last week by the Los Angeles Times.
Hit It Rich! Ted is currently available in seven languages: German, Dutch, French, Spanish, Portuguese, Turkish and English, and will be coming to mobile soon, Zynga says.
--Written by Laurie Kulikowski in New York.