Keurig Named Single Serve Coffee Maker Brand Of The Year In 2014 Harris Poll EquiTrend Equity Study

Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative Keurig® brewing technology, today announces its Keurig® single cup brewing system has been recognized as the “Brand of the Year” in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. For the third consecutive year, the Keurig® system has received the highest ranking in the coffee maker category based on consumers’ perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated.

The Keurig® single cup brewing system received the highest numerical Equity Score among coffee maker brands included in the 2014 Harris Poll EquiTrend® Study, which is an annual brand health assessment that surveys thousands of U.S. consumers online about their brand perceptions, measuring key touchstones, such as emotional connection, functional attributes, brand awareness, influence and familiarity, that are integral in effective and compelling brand development. For this study, a brand is defined as a set of persuasive promises about a product, service, or organization that differentiates it from others in a universally positive, contextually relevant and personally compelling way.

“Ten years ago, there were no Keurig brewers in homes. Just a decade later, we’ve begun to revolutionize the way consumers choose, brew and enjoy hot beverages at home,” says John Whoriskey, President of US Sales and Marketing for Keurig. “An amazing thing happens when someone is introduced to a Keurig brewer; they fall in love with our system and almost immediately share that love with their family and friends. Our loyal, passionate fans are what make us the brand that we are today, and it’s because of them that we are truly honored to be recognized once again as the coffee maker Brand of the Year.”

The Keurig® hot brewing system has revolutionized the way people brew their beverages both at home and at the office and made quality coffee and other specialty beverages a staple option. According to December 2013 NPD data*, Keurig® was the top-ranked brand in the Coffee/Espresso Maker category based on dollar share for 40 consecutive months and had the top four brewers in the Coffee/Espresso Maker category based on dollar sales.

Additional Resources

About Keurig Green Mountain, Inc.

As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative Keurig ® brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. KGM supports local and global communities by investing in sustainably-grown coffee, and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig ® products visit: www.Keurig.com or www.Keurig.ca.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

Keurig Green Mountain Forward-Looking Statements

Certain information in this filing constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, projections of payment of dividends, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors," and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2013 Annual Report filed on Form 10-K, as amended, and elsewhere in the Form 10-K and those described from time to time in our future reports filed with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

KGM-US

*Source: NPD All Channels - Total Coffeemaker category includes all coffeemakers and espresso makers. NPD data does not include all retailers, and is estimated to represent 35-40% of the total market

Copyright Business Wire 2010