Nexstar Broadcasting Group, Inc. (Nasdaq:NXST) (“Nexstar”) announced today that it has entered into a definitive agreement to acquire the assets of Internet Broadcasting Systems, Inc. (“IB”), a leading digital publishing platform and digital agency services provider for $20.0 million in a transaction that is expected to be accretive to 2014 results. The acquisition will be funded through internal sources and is expected to close later this month. A pioneer of innovative technology and services for the broadcast media industry, IB transforms how publishers engage and interact with their audiences through its suite of fully scalable digital solutions including award-winning websites, an innovative SaaS-based digital publishing platform, original and syndicated content, and one of the largest digital advertising agencies that provides full life-cycle advertising and sales operations solutions. IB’s clients include leading media companies such as Hearst Television and Post-Newsweek Stations, both of which have recently renewed their agreements with IB. The planned acquisition of IB substantially broadens Nexstar’s digital media portfolio with technologies that are complementary to the Company’s and IB’s clients’ existing digital businesses and multi-screen strategies. IB will operate as a separate division in Nexstar’s digital media portfolio. Tom O’Brien, Nexstar Broadcasting Group Executive Vice President/Digital Media and Chief Revenue Officer, commented, “IB’s leading digital publishing platform adds new IP and digital workflows to our digital platform offerings, allowing us to marry best-of-breed digital media practices from our current operations with those of IB to deliver more fully-integrated digital management solutions to IB’s clients and our markets to generate new revenue across multiple digital platforms. “The IB acquisition also marks Nexstar’s entry into the profitable and fast-growing digital agency business. IB currently has a strong client roster and expertise in this business, and with Nexstar currently owning and operating more than 50 web properties, we will be in an ideal position to offer enhanced digital services to our customers as well as more innovative multi-platform marketing solutions for local and national advertisers on-air, online and on mobile devices.”
Should campaigners, publishers, broadcasters and politicos start calling Donald Trump "low-budget Trump"? At this point, yes. But broadcasters shouldn't fret about expected political advertising dollars. Here's why.