Tesla (TSLA) Hires Sproule Away From Renault SA-Nissan Motor Alliance

NEW YORK (TheStreet) -- Tesla Motors  (TSLA) has a made a move to manage its marketing and message when it hired Simon Sproule away from Carlos Ghosn's Renault SA-Nissan Motor Co. alliance.

Sproule, the director of communications for Renault SA-Nissan Motor Co., will become the vice president of communications and marketing for the Palo Alto-based electric car maker starting in April, according to Bloomberg. Sproule's soon-to-be former employer is the largest seller of battery-powered cars in the world, while Tesla is aiming for that title.

The 45-year-old Sproule has spent more than 20 years at Nissan, Ford  (F), Jaguar and Microsoft  (MSFT).

Tesla traded up 2.65% to $240.63 at 3:16 p.m. on Wednesday.

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TheStreet Ratings team rates TESLA MOTORS INC as a "hold" with a ratings score of C-. TheStreet Ratings Team has this to say about their recommendation:

"We rate TESLA MOTORS INC (TSLA) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. However, as a counter to these strengths, we find that the company's profit margins have been poor overall."

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