Greenberg: Twitter IS Too Arcane

SAN DIEGO (TheStreet) -- Let's start with the obvious disclosure: I love Twitter (TWTR).

As I've written numerous times, it has become my primary news feed and I use it for disclosure and conversation.

But as the company appears to struggle with user engagement, especially with its stock in the nosebleed section of valuation, several things are clear.

As I've written previously, I believe the company needs to do a better job marketing to users who don't realize they never need to tweet.

But there's something else for those who do want to tweet: Outside of merely posting a simple tweet, Twitter is not user-friendly.

I started thinking about this after watching CNBC's Carl Quintanilla's interview yesterday with Twitter co-founder Biz Stone. Stone, who no longer works at Twitter, said he believes there is "plenty of room" for improvement. (Easy for him to say!)

Think about it:

If you're new to Twitter, do you know that you need to put a period in front of someone's Twitter handle if you start the tweet with his or her handle, so others can see it? (My pal, Paul Kedrosky, taught me that one early on.)

And why does Twitter's own mobile app force you to comment on a retweet after the comment, rather than before the comment? It's just the opposite (and better, in my opinion) on Twitter's own TweetDeck desktop app.

And on Twitter's "Twitter" desktop app -- you can't even comment before a retweet. This is nuts.

And ever try to find "drafts" of items you wrote but didn't tweet?

And why, as savvy as I believe I am on Twitter, am I unable to figure out how to insert an image of text from a document into a tweet -- like so many people I follow have been doing lately? This should not be rocket science!

If you liked this article you might like

Puerto Rico Is Completely Without Power Because of Hurricane Maria

Comcast Dodges Big Social, Moves Watchable In-House

Twitter Appoints Former Google CFO to Board of Directors

Theresa May Tells Tech Companies to Go "Further" in Removing Extremist Content

Twitter Allows Advertisers to Launch Campaigns Using Derogatory Words