Scout® By ServiceSource Joins Marketo LaunchPoint Ecosystem

ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced that Scout® has joined Marketo LaunchPoint, an ecosystem of powerful solutions for marketers. Marketo LaunchPoint gives marketers access to applications, solutions, and services that drive customer engagement and build revenue. The partnership includes integration of the Scout platform with Marketo to offer a customer success solution for nurturing end users.

Gartner estimates that investments in marketing automation will reach $4.2B by 2016. According to Forrester Research, however, upwards of 25 percent of marketers are not using marketing automation technologies to their fullest potential. By integrating Scout’s predictive analytics and orchestration capabilities with Marketo, subscription businesses can maximize their investments by extending marketing automation to use-cases beyond lead nurturing to create loyalty and increase customer lifetime value through user nurturing across the entire customer lifecycle.

“Successful organizations in today’s environment where the buyer is in charge know that they have to market and engage with customers both before and after their initial purchase decision,” said Robin Bordoli, vice president partner ecosystems of Marketo. “Scout’s integration to the Marketo engagement platform means customer success teams can now leverage marketing automation intelligence to help develop deeper, more personal relationships with their own customers at scale.”

“This partnership completely changes customer success as we know it today,” said Matthew Shanahan, ServiceSource vice president of product strategy for Scout. “By integrating Scout’s predictive analytics platform with Marketo’s leading marketing automation software, we’ve created a customer success solution for user nurturing. Customer success professionals have the all the tools they need to efficiently and effectively maximize the relationships with their customers.”

Marketo LaunchPoint is the most complete ecosystem of innovative marketing solutions, providing an easy, powerful, and complete hub for marketing professionals. The ecosystem brings the best technology, expertise, and customer experience altogether, so that marketers can drive better results in less time. The LaunchPoint ecosystem spans all areas of marketing, including: online advertising, events and webinars, content marketing, lead data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and services solutions. Scout Link is now available to all Marketo customers.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 190 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

About ServiceSource

ServiceSource International, Inc. (NASDAQ: SREV) is the global leader in cloud-based recurring revenue management solutions. The company helps customers drive growth and build long-standing relationships across the customer lifecycle with the industry's most comprehensive data management, analytics, automation and services capabilities. Through Renew OnDemand™, Scout® and proven services, ServiceSource delivers higher subscription, maintenance, and support revenue, improved customer retention, and increased business predictability. Headquartered in the Cloud Corridor of San Francisco, ServiceSource® manages $14.5 billion in recurring revenue for the world's largest and most respected technology and B2B companies. For more information, please go to

Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding the benefits of ServiceSource offerings, our managed services, our Renew OnDemand cloud platform and application, and/or our Scout application. These forward-looking statements are based on our current assumptions and beliefs, and involve risks and uncertainties that could cause our results to differ materially from those expressed or implied in our forward-looking statements. Those risks and uncertainties include, without limitation, fluctuations in our quarterly results of operations; the risk of material defects or errors in our software offerings or their failure to meet customer expectations; migrating customers to Renew OnDemand; the ability to integrate Renew OnDemand or Scout with other third-party applications used by our customers; errors in estimates as to the renewal rate improvements and/or service revenue we can generate for our customers; our ability to grow the market for service revenue management; our ability to protect our intellectual property rights; the risk of claims that our offerings infringe the intellectual property rights of others; changes in market conditions that impact our ability to sell the Renew OnDemand or Scout solution and/or generate service revenue on our customers' behalf; the possibility that our estimates of service revenue opportunity under management and other metrics may prove inaccurate; demand for our offering that falls short of expectations; our ability to keep customer data and other confidential information secure; our ability to adapt our solution to changes in the market or new competition; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our periodic reports and registration statements filed with the Securities and Exchange Commission, which can be obtained online at the Commission's website at All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements.

Connect with ServiceSource:


ServiceSource, Renew OnDemand, Scout and any ServiceSource product or service names or logos above are trademarks of ServiceSource International, Inc. All other trademarks used herein belong to their respective owners.

Copyright Business Wire 2010