Netflix (NFLX) Overtakes YouTube

NEW YORK (TheStreet) -- Netflix (NFLX) surpassed Google's (GOOG) YouTube as the top online video service for the first time in three years.

According to a survey of 1,000 online users done by RBC Capital Markets, 44% used Netflix to watch television programs and movies, compared to 43% for YouTube. Last year the numbers were 37% and 40% in favor of YouTube.

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Streaming service competitor Hulu was a distant third at 27%, down from 28% last year. Amazon Plus (AMZN), while coming in fourth with 22%, saw an increase from last year's 15% mark.

In conjunction with a larger market share in the U.S., RBC's U.K. survey -- which polled 1,500 users -- shows that the video streaming service continues to be popular across the pond. Some 22% of respondents are using the service, compared to 15% for U.K. competitor LOVEFilm.

In the report published Sunday, RBC's Mark Mahaney had high hopes for the future of Netflix, saying "Our key survey findings support the conclusion that Netflix offers an increasingly compelling consumer value proposition in the U.S."

"We continue to believe that Netflix has achieved (a) level of sustainable scale, growth, and profitability that isn't currently factored into its stock price. Netflix is on track to become an Internet video utility."

Netflix closed Monday's trading session down 1.88% at $439.95, but is up 0.10% in after-hours trading.


Seperately, TheStreet Ratings team rates NETFLIX INC as a Buy with a ratings score of B-. TheStreet Ratings Team has this to say about their recommendation:

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