SOMERSET, N.J., March 10, 2014 /PRNewswire/ -- Philips, the global leader in lighting, has once again revolutionized the 60-watt LED equivalent bulb by introducing SlimStyle, a brand new shape that offers the high quality, omni-directional light of an incandescent, while eliminating the bulky heat sink commonly found on current LED offerings. The new value-priced 60-watt bulb is now available for purchase in store at The Home Depot, a partner in innovation, for just $9.97. Like other Philips LED bulbs, SlimStyle is also designed to meet or exceed ENERGY STAR specifications, reducing energy consumption by 85 percent, and lasting 25 times longer with an estimated $136 savings in electricity costs during its 25,000 hour lifespan, as compared to the traditional 60-watt incandescent. The bulb is dimmable and has already been submitted for ENERGY STAR testing. Using mid-power LUXEON LEDs developed at the Philips Lumileds facility in San Jose, CA, SlimStyle uses just 10.5 watts of power, while putting out more than 800 lumens. This latest generation Philips bulb leverages its uniquely flat surface to conduct heat away from the LEDs, eliminating the need for the heavy aluminum heat sinks currently associated with LED bulbs. This innovation helps to reduce the cost and weight of the bulb, while still delivering the omni-directional lighting consumers expect from a traditional 60-watt bulb. "Philips was the first and only company to create a light bulb that could meet the exacting L Prize specifications and we have continued to revolutionize the 60-watt LED equivalent with SlimStyle," said Bruno Biasiotta, CEO and president, Philips Lighting Americas. "With this latest generation, we have demonstrated that the LED bulb can break with traditional design and that a value-priced offering can still deliver the innovation and light quality that consumers have come to expect from a Philips product. Leveraging innovations in LED technology and utility rebate programs, we continue to drive down the price and fuel mass adoption. With SlimStyle, we have slimmed the bulb and your utility bill, but not your wallet." Philips is at the forefront of LED lighting technology and SlimStyle joins an industry-leading portfolio which includes Philips hue, the company's "personal wireless lighting" offering that empowers users to create and control LED light using their smartphone or tablet. From floodlights to spotlights to decorative candles, Philips offers a broad range of ENERGY STAR certified LED lamps designed with the latest and most advanced LED technology available on the market. Offering superior light quality and supporting some of the most popular form factors, Philips continues to usher in a new era in lighting.