NEW YORK (TheStreet) --, which recently began trading under the ticker symbol COUP, priced between $12 to $14 before rising to $16 before its initial public offering. Currently, the stock is trading at $32 per share.

TheStreet's Debra Borchardt spoke to CEO Steve Boal, who was happy with the market's reception to his newly public company. has had rising revenue and improved profitability on a quarter-to-quarter basis, he said, adding that its earnings before interest, taxes, depreciation and amortization has been positive for a full year now. 

Regardless of whether the customer redeems the coupon or not, the company still gets paid. However, the redemption rate from customers is roughly 15%. While that might not seem like a lot, consider the redemption rate of the classic paper coupon is less than 1%, Boal said. 

Although the company has a small segment concentrated on e-commerce, the main focus is coupons. Boal explained that 90% of commerce is still done in a physical store, while 99% of commerce for everyday items is done in a physical store. 

For that reason, is focused on the coupon market rather than trying to force its way into e-commerce.  At current pricing, has a market cap of $2.36 billion.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter.

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