Will This Price Target Increase Help EA (EA) Today?

Story updated at 9:35 a.m. to reflect market activity.

NEW YORK (TheStreet) -- Sterne Agee raised its price target for Electronics Arts (EA) to $33 Thursday, maintaining a "buy" rating for the stock.

Shares of EA gained 0.6% to $29.26 in morning trading.

The analyst firm also raised its estimates for the video game publisher, saying it could continue to expand margins.

The raised estimates and price target come days before the release of the much anticipated Titanfall for Xbox One and PC.

Must read: Warren Buffett's 10 Favorite Dividend Stocks

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

-------

Separately, TheStreet Ratings team rates ELECTRONIC ARTS INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate ELECTRONIC ARTS INC (EA) a HOLD. The primary factors that have impacted our rating are mixed -- some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its solid stock price performance, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including deteriorating net income and disappointing return on equity."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

If you liked this article you might like

Happy #VideoGameDay - Here's the Best Video Games Coming in September

Activision Doesn't Play Games

NFL Partners With Madden to Hook In eSports Gamers

Electronic Arts Has Got Game