The Rising Star Awards recognize vendors that have paved the way in emerging markets over the past 12 months with innovative product launches or bold initiatives. In 2013, inContact delivered two major releases of the company's cloud contact center software platform, including the addition of the transformative Personal Connection Outbound Solution. By leveraging the cloud to successfully and cost-effectively merge traditional customer service with newer interaction channels, such as social media and mobile, inContact is driving dynamic, multichannel cloud experiences that treat customers like stars. "Customers don't care what channels you support—they only care that you are in the ones they are in. People start with inContact because they realize how important it is to provide customer support across all channels," Ray Wang, founder and principal analyst at Constellation Research, says. In the Service Leader Awards, vendors are rated by industry analysts and consultants in eight categories over the past twelve months, and inContact scored 4 (out of 5) in company direction, customer satisfaction, and cost. Hot off a number of sizable customer wins and key partnerships, inContact is viewed as a company on the move. "inContact is one of the ones to watch in 2014," McGee-Smith says. "Solid product improvements, coupled with strong channel partners with companies such as Verizon and Unify, have been key to its growth."