Xerox Corporation (XRX): Today's Featured Consumer Durables Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Xerox Corporation ( XRX) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day down 0.2%. By the end of trading, Xerox Corporation fell $0.14 (-1.3%) to $10.92 on average volume. Throughout the day, 12,219,741 shares of Xerox Corporation exchanged hands as compared to its average daily volume of 12,782,000 shares. The stock ranged in price between $10.90-$11.11 after having opened the day at $11.04 as compared to the previous trading day's close of $11.06. Other companies within the Consumer Durables industry that declined today were: Skullcandy ( SKUL), down 9.5%, Global-Tech Advanced Innovations ( GAI), down 7.5%, Virco Manufacturing Corporation ( VIRC), down 3.4% and Ethan Allen Interiors ( ETH), down 3.1%.

Xerox Corporation provides business process and document management solutions worldwide. Xerox Corporation has a market cap of $12.9 billion and is part of the technology sector. Shares are down 10.7% year to date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Xerox Corporation a buy, 2 analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Xerox Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures, attractive valuation levels and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front, Malibu Boats Inc Class A ( MBUU), up 4.9%, Gaming Partners International Corporation ( GPIC), up 4.8%, iRobot Corporation ( IRBT), up 4.3% and Ballantyne Strong ( BTN), up 3.4% , were all gainers within the consumer durables industry with Whirlpool Corporation ( WHR) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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