Coolest New Car Under $25,000: Scion FR-S
KBB Fair Purchase Price:
$25,455

The FR-S costs a tad more than $25,000, but that's just because Kelley's Fair Purchase Price system captures weekly fluctuations in how much U.S. consumers are paying for the sexy Toyota.

Allan says KBB editors have named the vehicle the Coolest New Car Under $25,000 for two years running because the FR-S typically sells for less than $25,000 while offering the feel of a much-more-costly sportster.

"The FR-S is just a very pure 'driver's car,'" the expert says. "It doesn't have all that big of an engine, but that's good, because a lot of horsepower also adds a lot of weight."

The base FR-S coupe comes standard with a 200-horsepower four-cylinder "boxter" engine, plus rear-wheel drive, a six-speed manual transmission and other performance-oriented features. Automatic transmission is available for around an extra $1,100.

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