3 Consumer Durables Stocks Moving The Industry Upward

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

One out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading down 29 points (-0.2%) at 16,367 as of Wednesday, March 5, 2014, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,229 issues advancing vs. 1,681 declining with 174 unchanged.

The Consumer Durables industry currently sits down 0.3% versus the S&P 500, which is unchanged.

TheStreet would like to highlight 3 stocks pushing the industry higher today:

3. iRobot Corporation ( IRBT) is one of the companies pushing the Consumer Durables industry higher today. As of noon trading, iRobot Corporation is up $2.70 (6.2%) to $46.36 on heavy volume. Thus far, 949,601 shares of iRobot Corporation exchanged hands as compared to its average daily volume of 1.1 million shares. The stock has ranged in price between $43.90-$46.64 after having opened the day at $44.19 as compared to the previous trading day's close of $43.66.

iRobot Corporation designs, develops, and markets robots for consumer, defense and security, telemedicine, and video collaboration markets worldwide. The company operates in two segments, Home Robots and Defense and Security Robots. iRobot Corporation has a market cap of $1.2 billion and is part of the consumer goods sector. Shares are up 22.0% year-to-date as of the close of trading on Tuesday. Currently there are 3 analysts who rate iRobot Corporation a buy, 1 analyst rates it a sell, and 1 rates it a hold.

TheStreet Ratings rates iRobot Corporation as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value. Get the full iRobot Corporation Ratings Report now.

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2. As of noon trading, Sony Corporation ( SNE) is up $0.20 (1.1%) to $17.56 on light volume. Thus far, 346,359 shares of Sony Corporation exchanged hands as compared to its average daily volume of 2.8 million shares. The stock has ranged in price between $17.43-$17.59 after having opened the day at $17.46 as compared to the previous trading day's close of $17.36.

Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation has a market cap of $17.9 billion and is part of the consumer goods sector. Shares are down 0.5% year-to-date as of the close of trading on Tuesday. Currently there are 3 analysts who rate Sony Corporation a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Sony Corporation as a hold. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, revenue growth and increase in stock price during the past year. However, as a counter to these strengths, we find that the company's profit margins have been poor overall. Get the full Sony Corporation Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Whirlpool Corporation ( WHR) is up $1.69 (1.2%) to $147.57 on average volume. Thus far, 547,622 shares of Whirlpool Corporation exchanged hands as compared to its average daily volume of 1.2 million shares. The stock has ranged in price between $144.87-$148.38 after having opened the day at $145.65 as compared to the previous trading day's close of $145.88.

Whirlpool Corporation manufactures and markets home appliances and related products worldwide. The company's principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. Whirlpool Corporation has a market cap of $11.1 billion and is part of the consumer goods sector. Shares are down 8.8% year-to-date as of the close of trading on Tuesday. Currently there are 3 analysts who rate Whirlpool Corporation a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Whirlpool Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and reasonable valuation levels. We feel these strengths outweigh the fact that the company shows low profit margins. Get the full Whirlpool Corporation Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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