SAN FRANCISCO and NEW YORK, March 5, 2014 (GLOBE NEWSWIRE) -- The NASDAQ Private Market, LLC announced today the launch of its new capital marketplace for private companies. Built as a company-first platform on industry-leading technology, NASDAQ Private Market will provide qualifying private companies the tools and resources to efficiently raise capital, control secondary transactions, and manage their equity-related functions. Securities-related services will be offered through a wholly-owned broker-dealer and SEC registered alternative trading system, NPM Securities, LLC, member FINRA/SIPC. Member Companies on NASDAQ Private Market will also have the ability to connect with its global network of registered broker-dealers representing qualified institutional buyers as well as family offices and other accredited investors. "We are excited to officially open NASDAQ Private Market for business," said Greg Brogger, President of NASDAQ Private Market. "We listened to the needs of private growth companies and developed NASDAQ Private Market to serve as a fully integrated end-to-end solution for managing their equity functions. NASDAQ Private Market will bring liquidity, efficiency and control to private companies. Member broker-dealers and their investor clients will benefit from greater access to financial information, transaction flow and liquidity." "A critical component of the NASDAQ OMX mission is providing support to the innovators and entrepreneurs in today's marketplace," said Bob Greifeld, CEO of NASDAQ OMX. "For over 40 years, NASDAQ OMX has been committed to serving the needs of companies for their entire life cycle – whether emerging growth companies or mature corporations. We are excited to support the launch of NASDAQ Private Market and to extend our product offering to private companies with this new efficient and transparent market." A Platform for Controlled Liquidity To assure a community of quality private companies, member companies must meet NASDAQ Private Market's membership requirements. Companies can use the NASDAQ Private Market platform to manage liquidity programs for employees and other shareholders. These liquidity programs have become an increasingly common tool used by leading private companies to recruit and retain the most talented employees. NASDAQ Private Market supports such programs by enabling companies to identify a pool of potential buyers and set parameters on the percentage of holdings that shareholders can sell. Participating shareholders gain liquidity, and the company is able to facilitate the transition of ownership into the hands of long-term institutional holders.