Also today, Dr. John B. Horrigan, head of research for the F.C.C.’s National Broadband Plan and a former research director with Pew Research Center’s Internet and American Life Project, released a new study of Internet Essentials customers that provides insights on policies that can inform the design of effective broadband adoption programs. The study reflects that Internet Essentials service is widely used by participants to do school work, that home users report it helps “a lot”, and that in addition to schools, full-on participation by institutions such as libraries, banks, government agencies, and employers, plays an important role in increasing broadband adoption and utilization. The full research report of Horrigan’s findings is available here.“The research shows that for broadband adoption initiatives to successfully reach low-income families, they need to embrace two key elements,” said Horrigan. “First, they must be woven into the fabric of the entire community with trusted institutions that can help nurture and sustain Internet usage. Second, programs need to provide robust digital literacy educational opportunities that address the knowledge gap head on.” Top research findings include:
- Institutions are important drivers in encouraging non-broadband users to adopt broadband.
- 98% of families said they signed up for Internet Essentials because their kids needed it for school.
- 83% said their child’s school expected that students have online access at home.
- Training makes a difference in how people engage with the Internet.
- 48% say the most helpful way to learn new things is to teach themselves through reading or online videos.
- 29% took advantage of in-person or online training resources and these users are more likely to say the Internet helps their kids with school work, how they access government services, and look for or apply for jobs.
- Broadband adoption programs are an important resource for economic advancement.
- 62% said they needed Internet service to look for or apply for jobs.
- 57% said the Internet helped them “a lot” or “somewhat” for job searches.
- Comcast and its community partners have provided support for free digital literacy training and education for more than 1.6 million people.
- Broadcast more than 3.6 million public service announcements, valued at nearly $48 million.
- Sold more than 23,000 subsidized computers at less than $150 each.
- Distributed more than 33 million Internet Essentials brochures at no cost.
- Welcomed more than 1.8 million visitors to the Internet Essentials websites in English and Spanish and the Online Learning Center.
- Fielded more than 1.9 million phone calls to our Internet Essentials call center.
- Partnered with more than 8,000 community-based organizations, government agencies, and federal, state and local elected officials.
- Offered Internet Essentials in more than 30,000 schools and 4,000 school districts, in 39 states and the District of Columbia.
About Internet Essentials:Internet Essentials from Comcast is the nation’s largest and most comprehensive broadband adoption program. It provides low-cost broadband service for $9.95 a month plus tax; the option to purchase an Internet-ready computer for under $150; and multiple options to access free digital literacy training in print, online, and in-person. Eligible families must have at least one child eligible to participate in the National School Lunch Program, including public, parochial, private, and homeschooled students. We estimate a total of approximately 2.6 million eligible families live in our service area and therefore could apply for Internet Essentials. For more information or to apply for the program, visit www.InternetEssentials.com or call 1-855-846-8376, or, for Spanish, visit www.InternetBasico.com or call 1-855-765-6995. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.