The 2nd Annual World Congress Summit To Improve Adherence & Enhance Patient Engagement To Convene In Philadelphia, March 10-11, 2014

Improving medication use and adherence is a system-wide challenge. With health reform changing the dynamics between delivery systems, payers, pharmacies and pharmaceutical companies, there is an opportunity to go beyond programs that focus on fill rates to improve coordination of health services that can positively impact patient health outcomes. To help address this growing public health issue, the 2nd Annual World Congress Summit to Improve Adherence & Enhance Patient Engagement will convene leaders across the healthcare industry to share innovations and strategies that address the challenges of achieving better adherence. The summit will be held at the Hyatt at the Bellevue in Philadelphia on March 10-11, 2014.

With approximately 50 percent of patients not taking their medications as prescribed across disease states and health conditions, moving the needle even a little toward better adherence can make a big difference. Poor medication adherence can lead to worsening of disease, serious and avoidable health risks, increased hospitalizations and even death. The annual cost of non-adherence in the United States is estimated to be $317 billion, and the pharmaceutical industry alone loses $190 billion each year due to this issue.

In partnership with MeadWestvaco (MWV) Healthcare – a global leader in designing and manufacturing innovative solutions to enhance patient medication adherence and child safety – World Congress will gather more than 40 speakers who will discuss ways in which the widespread use of innovative medication adherence solutions can have a meaningful, positive impact on public health. The agenda focuses on the theme of collaboration and many of the panel discussions offer diverse perspectives and real-world scenarios.

“As an organization committed to advancing adherence solutions, we look forward to an engaging dialogue with many of the nation’s top adherence experts,” said conference chairperson Elizabeth Whalley Buono, vice president, Global Quality, External and Regulatory Affairs, MWV Healthcare. “Our focus at the conference will be on addressing the daunting challenges of medication non-adherence by putting forth collaborative inter-stakeholder solutions.”

Specifically, highlighted topics include:

  • Leveraging Behavioral Economics Insights to Understand Decision-Making and to Change Behavior
  • Best Practices to Improve Medicare Star Ratings and Drive Better Patient Care
  • The Value of Patient Engagement in Adherence Measurement
  • Adherence Packaging - Taking A Patient-Centric Approach Delivers Results
  • An Appointment-Based Model for Medication Synchronization

Featured presenters include:
  • William H. Shrank, MD, MSHS, Senior Vice President, Chief Scientific Officer and Chief Medical Officer, Provider Differentiation, CVS Caremark
  • Hayden Bosworth, PhD, Associate Director, Center for Health Services Research in Primary Care, Durham Veterans Affairs Medical Center
  • Jan Berger, MD, President, Chief Executive Officer, Health Intelligence Partners
  • Troy Trygstad, PharmD, MBA, Vice President, Pharmacy Program, Community Care of North Carolina
  • Douglas E. Hough, PhD, MS, Johns Hopkins Bloomberg School of Public Health and author, Irrationality in Health Care: What Behavioral Economics Reveals About What We Do and Why
  • Bernard Vrijens, PhD, Chief Science Officer, MWV Healthcare
  • Kristi Rudkin, PharmD, Senior Director, Product Development — Adherence, Walgreens
  • Vincent Pisculli, Senior Director, New Product Operations, Biogen Idec

About World Congress

World Congress addresses the most cutting-edge issues for health care and Life Science executives across a wide range of industry sectors. Designed to expand on niche topics, our conferences offer new perspectives on established methodologies, and details solutions to foster innovation and change. For more information, please visit www.worldcongress.com

About MWV

MeadWestvaco Corporation (NYSE: MWV) is a global packaging company providing innovative solutions to the world’s most admired brands in the healthcare, beauty and personal care, food, beverage, home and garden, tobacco, and agricultural industries. The company also produces specialty chemicals for the automotive, energy, and infrastructure industries and maximizes the value of its development land holdings. MWV’s network of 125 facilities and 16,000 employees spans North America, South America, Europe and Asia. The company has been recognized for financial performance and environmental stewardship with a place on the Dow Jones Sustainability World Index every year since 2004. Learn more at mwv.com.

Copyright Business Wire 2010

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