“Responding to changes in consumer and shopping behaviors at the national, regional and local levels can be operationally challenging,” said Henning Fromme, Accenture CAS product strategy and development lead. “Accenture CAS release 10.1 addresses these challenges with simplified, top-down planning functionality, putting optimization capabilities right in the hands of account and trade planners –where it is needed – so that they can directly build the best account and promotion plans for their company and retail partners.”Additional enhancements around mobility continue to make Accenture CAS a natural choice for merchandising applications and on-the-go promotion execution. Available on numerous mobile devices, these features include an advanced calendar that can arrange site visits in order of priority for increased efficiency, and the ability to review all promotional information at a glance, giving users all necessary information to execute on a sales strategy. With added support for customer contract management, users can also create or update contracts from their mobile device. Finally, the combination of Accenture CAS software with new functionality from Accenture NewsPage increases support for all route-to-market sales and delivery models in markets served by distributors, including company-owned distribution points and third party distributors. Now available as a decentralized deployment, Accenture NewsPage can be implemented on premise or in the cloud, depending on the existing technology and needs of each distributor location. Consumer goods companies still benefit from a consolidated view of all distributors, with better control over promotions, improved productivity and streamlined inventory and sales processes. Additionally, a new ‘geography tree’ feature allows distributors to adjust and update the structure of a consumer goods company in real-time, without having to make changes to the underlying code. This means that business users can fine tune their own sales team models in accordance with local or regional changes in company hierarchy. Accenture CAS with Accenture NewsPage is a leading integrated sales platform for the consumer goods industry with a suite of retail execution, trade promotion management and distributor management software, including direct store delivery, field service and trade promotion optimization. Both are part of the Accenture Software portfolio of products. Accenture CAS is also a key component within Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through an end-to-end offering of management consulting, technology, and business process outsourcing that improves interactions with customers, channels, and consumers through innovative analytical, multi-channel and operational capabilities. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com. Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software. Copyright © 2014 Accenture. All rights reserved. Accenture, its logo, Accenture Software, and High Performance Delivered are trademarks of Accenture.