NEW YORK (TheStreet) -- Oink! The apparently new RadioShack (RSH) is comparable to putting red lipstick on a giant dirty pig. Let's brush aside the fact that the sleek new design of assorted RadioShack stores that were hyped by Hulk Hogan and other '80s superstars during the Super Bowl will never go nationwide given a tattered balance sheet, the redesigned layout oddly resemble the tired nature of "The Shack" consumers have loved to forget. Pretty disturbing in that RadioShack will be forced to close north of a 1,000 stores to remain in business beyond 2016 (credit facility expires in 2016) as a result of a niche business model in a cutthroat, and evolving, consumer electronics business.
The two Vines I shot of a newly remodeled RadioShack (took them because you have never seen them before) tell the story of a company continuing to lack strong exposure to where electronics are headed, which is offering robust social and on demand experiences on large and small screen sizes. Sadly, the scenario I envision for RadioShack is the announcement of more store closures to prolong the inevitable, driven by pressured same store sales and margins from competitors Amazon (AMZN), Best Buy (BBY), Wal-Mart (WMT), Target (TGT), Apple (AAPL), Google (GOOG), and Samsung seeking to bring goods to consumers darn near instantly and at the sharpest possible price.
Here are the four major things wrong with the NEW RadioShack store layout: