Visa Inc. (V): Today's Featured Diversified Services Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Visa ( V) pushed the Diversified Services industry lower today making it today's featured Diversified Services laggard. The industry as a whole closed the day down 0.4%. By the end of trading, Visa fell $4.50 (-2.0%) to $221.44 on average volume. Throughout the day, 4,101,981 shares of Visa exchanged hands as compared to its average daily volume of 3,338,100 shares. The stock ranged in price between $219.59-$224.04 after having opened the day at $223.24 as compared to the previous trading day's close of $225.94. Other companies within the Diversified Services industry that declined today were: Swisher Hygiene ( SWSH), down 5.7%, Corporate Resource Services ( CRRS), down 5.4%, Xueda Education Group ( XUE), down 4.9% and Hudson Global ( HSON), down 4.5%.

Visa Inc., a payments technology company, operates as a retail electronic payments network worldwide. The company facilitates commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities. Visa has a market cap of $114.1 billion and is part of the financial sector. Shares are up 1.5% year to date as of the close of trading on Friday. Currently there are 18 analysts that rate Visa a buy, no analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Visa as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, expanding profit margins and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, VirtualScopics ( VSCP), up 14.8%, Industrial Services of America ( IDSA), up 8.5%, Willis Lease Finance Corporation ( WLFC), up 8.0% and General Finance Corporation ( GFN), up 6.6% , were all gainers within the diversified services industry with Tyco International ( TYC) being today's featured diversified services industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).

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