NEW YORK (TheStreet) -- When Patrick Doyle took over as CEO of Domino's Pizza (DPZ), the stock was $12. TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio, says Doyle's impact on the company can been seen in the stock price, which is now up to $78.
According to Cramer, Doyle took on two major issues at the company. The first was the taste of the pizza. The CEO instantly addressed the quality of the company's product.
The second issue was selling online. Doyle was possibly the "single most aggressive user of Facebook in order to be able to build his brand," Cramer said.
Now, customers can create their order right on the computer. While this method is quite convenient for the customer, it also allowed Domino's to cut down the number of employees it needed while also lowering the amount of mistakes it made.
"Doyle has re-energized Domino's," Cramer said, and the stock has more room to the upside, particularly from its overseas operations.
-- Written by Bret Kenwell in Petoskey, Mich.