NEW YORK (TheStreet) -- Apple (AAPL) announced during the Geneva Car Show that it will roll out CarPlay, a system that integrates the driver's iPhone with the car's entertainment center. 

TheStreet's Debra Borchardt said that it will be initially available in car manufacturers like Ferrari, Mercedes, and Volvo. 

Automakers such as BMW, Ford (F), General Motors (GM), Toyota Motors (TM), Honda Motor Company (HMC), and Subaru will follow with the service as well. 

CarPlay will allow the driver to use their phone hands-free, to place phone calls, listen to music and podcasts, get directions and speak with Siri. 

Borchardt added that there has been some criticism about the name, CarPlay, as it has an odd similarity to Google's (GOOG) Google Play, which is the tech giant's name for its entertainment hub. 

Both stocks are lower in Monday's session, but not on the news from the auto world. Instead, unrest in Ukraine is weighing on most U.S. equities, she concluded.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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