TheStreet's Debra Borchardt said that it will be initially available in car manufacturers like Ferrari, Mercedes, and Volvo.
CarPlay will allow the driver to use their phone hands-free, to place phone calls, listen to music and podcasts, get directions and speak with Siri.
Borchardt added that there has been some criticism about the name, CarPlay, as it has an odd similarity to Google's (GOOG) Google Play, which is the tech giant's name for its entertainment hub.
Both stocks are lower in Monday's session, but not on the news from the auto world. Instead, unrest in Ukraine is weighing on most U.S. equities, she concluded.
-- Written by Bret Kenwell in Petoskey, Mich.