Google faces some tough decisions as the boycott by advertisers continues to grow.
The social media giant is throwing its weight behind a technology that lets publishers make more money from ads and become less dependent on Google's DoubleClick unit.
Advertisers are angry over their ads appearing ahead of questionable content like terrorist videos.
Snap has cut production deals with just about every media company in the country. Its latest deal with MGM underscores its eagerness to spend money to attract mobile advertising.