RESTON, Va. and MUNICH, March 3, 2014 /PRNewswire/ -- Unify, formerly Siemens Enterprise Communications, today announced another critical step in the transformation of its go-to-market strategies with the appointment of Bill Hurley as chief marketing officer. Starting immediately, and reporting to Dean Douglas, chief executive officer, Hurley will oversee the entire customer experience of the Unify brand and all global marketing functions. "Our brand launch in October has given us heightened market visibility, and now -- with Bill's leadership -- we will further transform our go-to-market programs to build upon that momentum and position Unify for market leadership and growth," Douglas said. "Having worked as a chief technology officer, Bill can bring the customer's perspective and his deep insights into market trends and then use our own technology - both product and systems - to powerfully differentiate our market approach. I'm pleased to have Bill's counsel and experience as part of our Senior Executive Team." Hurley joins Unify from the Westcon Group, a value-added distributor of unified communications, networking and security solutions and services, where he served as chief technology officer. Hurley has worked with leading global brands including AT&T Wireless, ExxonMobil and Ford Motor, and brings deep customer relationship marketing experience from executive roles at Mercedes-Benz USA and Peppers & Rogers Group. "With a powerful new brand, innovative breakthrough solutions like Project Ansible, a proven and successful OpenScape solutions portfolio, and trusted relationships with customers all across the globe, Unify's opportunity to fulfill its market leadership potential has never been more possible," Hurley said. "I'm excited to build upon the new Unify brand momentum, providing solutions that resonate with our customers and markets, by better leveraging the optimal channels, and shaping our message and go-to-market programs in new and compelling ways."