TSX: FR NYSE: AG Frankfurt: FMV VANCOUVER, March 3, 2014 /PRNewswire/ - First Majestic Silver Corp. ("First Majestic" or the "Company") (NYSE: AG; TSX: FR) is pleased to announce the following personnel promotions and changes. In the ongoing effort to continually improve operations and to realize further operational efficiencies over the coming years, after achieving the senior producer status in 2013, the Company has decided to promote Mr. Salvador García to the role of Chief Operating Officer starting July 1, 2014. Mr. García has been partnering with Mr. Ramon Davila to manage the Company's Mexican operations since January 2013 and has proven his ability to take over this important operational role. Mr. García is well respected and highly regarded within the Mexican mining industry with over 35 years' experience in senior positions in all aspects of mining operations. Prior to joining First Majestic in January 2013, Mr. García held several positions, most recently as Vice President Mexico, for Goldcorp. Mr. García was with Luismin prior to its acquisition by Goldcorp (NYSE:GG; TSX:G) for a period of 25 years. He worked in positions ranging from Mine Superintendent, General Manager and Operations Director and was later promoted to the senior management team of Goldcorp as Vice President Mexico. While in those positions, he was responsible for the operations at the Tayoltita and San Antonio mines and was involved in the development, construction and operation of the Los Filos, El Sauzal and Peñasquito mines. Mr. Garcia graduated with a bachelor's degree in mine engineering from the School of Mines at the University of Guanajuato. Consistent with the Company's successions plans, Mr. García will replace Mr. Davila who will remain on the Board of Directors. Mr. Davila will also continue to act as the Company's Governmental Relations Officer in Mexico and will remain a member on the Chamber of Mines representing First Majestic. Mr. Davila has held the position of Chief Operating Officer since December 2003 and will retire from that position on June 30, 2014. Mr. Davila stated, "What a long and exciting journey it has been over the past 10 years. I've had the opportunity to head the Mexican team to the dream of taking First Majestic to the level of a senior silver producer. When you have the willingness, there's no place to go but up. I would like to thank Mr. Keith Neumeyer, the Board of Directors, and all of our staff for their friendship and support, and I look forward to continually working with First Majestic and its Board of Directors in the years to come in my Directorship role". Keith Neumeyer, President and CEO of First Majestic states, "As many of our shareholders know, 2013 was our tenth year anniversary and we have achieved our initial goal of building a company that produces over 10 million ounces of silver per year. We were able to reach this goal because of the depth and breadth of our management team and the continuous efforts the entire team brings to the table every day. We are now turning the page on a new chapter for First Majestic. Our focus has now been elevated toward reaching 20 million ounces of silver production and I truly believe we have the experienced team and the quality assets to accomplish this new goal. Many achievements have been realized over the past 10 years and a lot of hard work remains to achieve this new goal, but everyone is ready for the new challenge. I would personally like to thank Ramon Davila for his many years of hard work and dedication in assisting in the development of First Majestic to reach its goals to date." In addition, First Majestic is also pleased to announce the following personnel changes within the Operations and Geological teams in an effort to organize operations and geology for greater efficiency and effectiveness.