More on Pandora's Missed Opportunity

NEW YORK (TheStreet) -- Check this out. It's a screenshot from a radio newsletter I receive, via email, daily. The one this blurb appeared in came late last week:

There's not much more to say. What Nielsen Holdings (NLSN) is doing to market the marriage between music, broadcast radio and data about says it all.

It's here where Pandora (P) continues to drop the ball. If it doesn't act soon and start taking meaningful steps to leverage its data in the name of music, it will embarrass itself (and leave considerable revenue on the table) as it continues to lose ground to names such as Nielsen and Twitter (TWTR), which recently signed a data-related agreement of its own that steps on what should be Pandora's turf.

--Written by Rocco Pendola in Santa Monica, Calif.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks. Rocco Pendola is a columnist for TheStreet. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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