Amazon Music Could Be Songza

NEW YORK (TheStreet) -- In September, I causally dropped this thought into a Pandora (P) article:

I'm of the understanding that Songza will head in more of an e-commerce direction. That's something Pandora likely isn't comfortable with. Keep an eye on Amazon.com (AMZN) as Songza is more up their alley.

Little known fact: Arnie Street owned Songza. Amazon acquired Arnie Street in 2010. It's unclear -- even when I asked Songza -- exactly what Amazon's role is with the company. But we do know that Amazon is/has been an investor in the streaming music service.

For whatever reason, it feels like a hush-hush arrangement. Nobody has ever really wanted to give precise details about the relationship, other than to say there kind of, sort of is one and, yes, it involves an investment.

All of this to say, don't be surprised if -- in one way, shape or form -- Amazon Music ends up being Songza.

Because Songza ultimately wants to become an e-commerce focused music service.

What does that mean?

Well, it naturally extends from Songza's current focus on serving playlists on the basis of your mood or what you're doing at the moment.

Songza aims to provide the perfect advertisement and, quite possibly, the ideal e-commerce opportunity for what you're doing, thinking, feeling.   

The idea is that music acts as the soundtrack for people's lives -- from big think, all-encompassing and day-to-day activity standpoints. That's at least how it was explained to me last year when I did some digging and talked to people about Songza's plans.

It's not there yet, but that's the thought process behind the ongoing evolution. And what better way to get there than having Amazon put the full power of its beast behind you. 

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